Does Your Packaging Enhance Brand Loyalty or Kick it in the Nuts?

When the courier rang the door bell my new puppy and I raced to the door with our tongues out and tails wagging.  Opening the door I acknowledged the kind delivery guy and scribbled my signature on his digital clipboard.  He handed me a plain brown box with a lonely packaging label then wish me a good day.  Squinting my eyes I could see that it was sent from the manufacture of "MY NEW LAPTOP!  HECK YEAH!"   

Oooo! What's inside?

Running back inside with the box I couldn't wait to open it!  Packaging bubbles flew over my shoulders until I found styrofoam molds that smartly held my laptop and charging cord.  Below that was was a zip-lock envelope that held instructions and warranty documents which will never be read.  Wanting to be sure I uncovered all contents I threw the remaining packaging over my shoulders until I hit the bottom of the plain brown box. 

I give this manufacture top marks for shipping their product efficiently and safely.  I understand for security reasons that the outside of the box should not draw attention of unwanted eyes.   However, I was dumbfounded not to find a packing slip, thank you letter or even a catalog.  No sign that this company was appreciative of my business.  More importantly, no sign of their effort to secure my loyalty to their brand.  It was almost like they were saying to me, "Oh yeah, here's your laptop."       

Alright, if it sounds like I'm a spoiled online consumer then you have me pegged.  You see, for years I have been a loyal buyer of T-shirts from Noisebot.com.  In short, they have mastered the art of securing (my) brand loyalty.  I know for a fact that Noisebot LOVES my business and wants me to make return purchases.  They indicate this by carefully executing one highly effective touch.  On every packaging slip I find a small handwritten note..  Simply saying "thank you from Noisebot" or "You ROCK!"  A perfect warm-n-fuzzy jesture that makes me feel appreciated and compeled to open their online catalog that lands in my inbox 2 - 3x's a year. 

So what do you think? Should I get it?